April 22, 2024


Business – Your Game

Why Litigation Is Nothing Much more Than A Small business Device – 26 Unbreakable Procedures of Litigation!

From Bill Gates at the conclude of the last century to John D. Rockefeller at the finish of the prior century from Rick Scott, founder of Columbia Wellness Care, to AT&T: from Richard Branson and British Airways to Dan Peña and The Monetary Moments from authorities, banking, insurance plan and every single other facet of world commerce – to grow geometrically and continue to be around, litigation have to be (prudently) employed and mastered.

I will, as briefly as I can, memorialize the salient points of utilizing litigation as a company software.

Now before I start, I want it on the report, some 50% of my 30-yr observe record of litigation has experienced practically nothing to do with successful revenue, i.e., quite a few lawsuits have been above principle, some were to ideal a heinous incorrect such as slanderous remarks built about me and some were because an entity just needed a great comeuppance and no person else would have the flag into struggle.

I, like Don Quixote, have fought several a windmill.

As you’ve listened to me speak and compose about, when making your ‘Dream Group,’ you want Large Five accountants and a massive countrywide or worldwide business of attorneys – the best illustration you can’t manage!

Unlike the success-oriented costs I coach you to use when facilitating transactions, no regulation firm will litigate to begin with on this basis.

Perhaps if your case is specially solid, they will do it on a contingency basis. Unfortunately, you will be using, from time-to-time, litigation as a positioning instrument and your scenario could not be something you can very seriously leverage.

A yr or two in the past, currently being remaining with a pig-in-a-poke, I had to litigate a circumstance obtaining specious facts at ideal to aid my wanted end result. The good thing is, our (my) apparent lust for litigation was more robust than their wish to fight a really hard battle, so a moderately great settlement was lastly arrived at.

Of system, in the course of this system my good legal professionals recommended us, advising our circumstance wanted to be significantly more powerful, and so forth. Even with good lawyers, it is their work to explain to you the downside challenges. Yet again, what occurs is you are frequently afraid from pursuing your case.

Good attorneys get so-so lawsuits. Terrific legal professionals can get lawsuits in which you have very little or no possibility to acquire.

A few of my preferred litigators above the yrs are Steve Susman and Cyrus Marter IV of Susman Godfrey in Houston, Dallas, Los Angeles and Seattle and Tim Harris of Charleston Revich & Williams in Los Angeles. All 3 have dug me out of some really major black holes.

I have dealt with them 10 and 20 decades respectively. They are truly worth each penny they demand!

Our judicial process functions, but we develop up becoming worried of it. It can be way out of our convenience zone so we preclude ourselves from benefitting from it. Ordinarily the price tag connected with it keeps us from employing it.

In fact, I am at the moment embroiled in litigation where the ancillary players to the litigation have rights which are staying severely violated. A massive team of people could bring excellent strain to bear, but they’re fearful mainly because of previous lousy encounters. They could get what they are entitled to but are not pursuing their ideal interests.

There are lawyers who take on scenarios for humanitarian explanations, if the scenario warrants, in small business as effectively, i.e., major important companies having gain of the procedure because of their dimensions by itself.

Why do you want to initiate the lawsuit so you are the plaintiff? As the plaintiff, you decide on where by and when the lawsuit is fought and likely in the end adjudicated.

This can be a substantial edge. And next, the plaintiff is permitted two closing arguments, meaning you (your lawyer) receives to deal with the choose and/or jury when and then yet again after the defendants’ closing argument. This can also be extremely critical.

26 Unbreakable Procedures of Litigation


#2 Choose THE Venue


#4 HAVE THE Ideal Representation

#5 Hear TO YOUR Heart

#6 Don’t Hear TO YOUR Ill Abdomen WHEN You’re OUT OF YOUR Ease and comfort ZONE

#7 Do not Pay attention TO Kin, Pals, ET AL

#8 Hear TO Knowledgeable LITIGANTS – LIKE ME!

#9 Generally Talking, You should not Fear ABOUT THE Charge (THIS IS Really Challenging!)

#10 Big LAWSUITS ARE Far better THAN Modest Ones


#12 Planning (YOURS) IS Every thing – KNOW THE Facts


#14 IF YOU ARE Contemplating OF A Greater Tactic, GET A NEW Lawyer (NOT Legitimate IN MY Case)

#15 Under no circumstances GIVE UP

#16 Will not BE INTIMIDATED BY THE Procedure


#18 Gown Uncomplicated AND CONSERVATIVELY IN Court docket – NO Jewelry Besides A Wedding day BAND WHITE SHIRT, Basic TIE AND Dim Match FOR Men AND THE Equivalent FOR Gals Shorter GROOMED HAIR FOR Adult males

#19 Do not Reduce YOUR Mood IN Court – It is Alright TO CRY IF It’s Serious

#20 HAVE YOUR Wife or husband IN THE Front ROW Every single Working day. Youngsters ALSO IF Attainable. OTHER Loved ones Associates IN 2nd ROW IS Alright

#21 NO Quotations TO THE Push OTHER THAN ‘WE Believe that IN OUR Case AND THAT IS WHY WE WENT TO COURT’. YOUR Terms CAN Effortlessly BE TURNED About.

#22 WHEN YOU Crack FOR LUNCH OR A RECESS, Don’t forget By no means Chat IN Community ABOUT THE Circumstance – YOU Never KNOW WHO May OVERHEAR

#23 WHEN YOU Uncover A Legal Team THAT WINS, Remain WITH THEM

#24 Often Explain to THE Fact, NO Make any difference WHAT. THE Real truth SHALL Established YOU Free of charge.

#25 Through VIDEOTAPED DEPOSITIONS AND IN Court docket, Appear AT THE Digicam AND THE JURY. MAKE EYE Get in touch with.


It truly is a closed globe of best litigators. Virtually all huge law firms have great to super-very good attorneys. All large law companies do not have fantastic litigators. You really don’t generally need a fantastic attorney, but someday if you increase geometrically, you will.

Like any other project management, litigation should be managed. Unfortunately, like speech-supplying, you turn out to be a terrific litigant by likely by means of a understanding curve.

I will not suggest you have to get associated in dropping initiatives (like earning undesirable speeches so just after some time you make excellent speeches) to get in a place to win in court. Substantial law corporations will let you to get forward of the mastering curve.

The Quantum Leap methodology talks advert nauseam about next your desires. Lifestyle without having desires is like a chook with a broken wing – it are not able to fly. I wrote this newsletter simply because occasionally you are going to have to have litigation to comply with your desire.

Go out and kick some butt, and really don’t enable traditional wisdom preserve you from obtaining your desire.

Typical wisdom suggests Really don’t Litigate.

All superior-overall performance folks and the great organizations of the final one particular hundred yrs did and do litigate as I create this letter.

You should not litigate frivolously – but never be concerned to possibly.

To Your Quantum Leap,

Daniel S. Peña, Sr.